'Every dollar counts': Gift card campaign aims to provide support to struggling Edmonton small businesses


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“Every dollar counts,” he said. “It was actually a breath of fresh air. When (Foster) called me, I was just really busy working … (during) my last four days before we shut down. When I get these calls … there’s some kind of promotion and usually, there’s something that I need to pay for to be a part of. He actually was calling to spend money at my business. It’s a brilliant idea.”

In a November report, Statistics Canada said small businesses have been impacted the most by the pandemic because many are unable to take on more debt and are more likely to experience a decrease in revenue. Small businesses make up 95 per cent of all businesses in Alberta and employ nearly a half-million people, according to the province.

Foster said small businesses are the lifeblood of communities.

“It’s those little stores that give character,” he said. “I’m a small business owner and I know there are times when things get tough for me and every client counts. Nine months ago, I was worried that I might lose it all. Nine months later, I’m grateful that my industry … hasn’t been compromised. I’m in a position where I can be generous.”

Foster said he would be willing to run another gift card campaign if he can find others to help finance it.



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December 19, 2020 |

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