A rebranded Edmonton Petroleum Club is seeking a new home Downtown to shift its focus to a younger, business sector demographic, almost two years after closing its doors across from Kingsway Mall.
The private members organization spanning about 70 years, now dubbed the Edmonton City Club, announced its rebrand Tuesday morning and the plans for a new facility in the core of the city after shuttering operations at its old location in 2014. The building was sold and demolished in 2018 and the club has been operating without a permanent home in the interim.
Incoming club president Jane McDade said the club has its eyes on a few locations Downtown, within close proximity to the pedway system, as this area is the core of the working professional crowd the club is hoping to attract. In the heyday of oil production, the club was a place for the industry to celebrate their achievements.
“We’re really focusing on a younger, more vibrant demographic and really creating a club that caters to professionals and how they work and interact in our city,” said McDade in an interview with Postmedia Tuesday. “We do see a real increase in what’s going on Downtown and it’s kind of the happening place to be now.”
The new club intends to be a hub for Downtown businesspeople by offering a business centre with workspaces to host meetings or work sessions. After a meeting, club members can indulge in the dining service.
“Lots of professional markets use Downtown as their base, visiting clients down there or working down there themselves. This gives them an opportunity to have a place to be really proud of to take colleagues and clients to,” McDade said.
Before deciding on a permanent home, the club is kicking off a new membership drive to get a taste for interest from Edmontonians. Interested residents can sign up and receive 50 per cent off the entrance fee prior to April 30. The club will be offering varied membership pricing by age as well as a non-resident option for those who live more than 75 km from the city centre. Each purchase also includes club access for a member’s partner.
“We’re really wanting to create something that has first-in-class facilities by having that business centre and meeting space, exciting culinary experiences, social events as well as a professional, family and friends atmosphere,” McDade said.
The club plans for the new space to be operational by the end of the year.